Pakistani consumers will have another British high street name to add to their shopping lists when Next arrives in Lahore later this week.
Next has struck a deal with Team A Ventures, a Pakistani retail franchise specialist, to open a chain of stores in cities around the country, with the first due to open its doors on Friday.
The store will be managed by Saulat Ali, a young Pakistani-Briton who worked for Debenhams in its Oxford Street store for five years. It will sell Next’s existing range of menswear, womenswear and childrenswear, and, if successful, will be rapidly followed by other openings.
Next, which trades from more than 550 stores, nearly 20pc of which are overseas franchises, also has shops in the Indian cities of New Delhi and Calcutta.
Team A Ventures, which also owns the Mothercare franchise in Pakistan, is part of the Gulsons Group, a conglomerate involved in freight forwarding, shipping, trading, travel, communication and manufacturing.